Author Archives: Karen Woodham
It’s a great idea to pitch your blog direct to brands. For many, the stumbling block arises when considering what to say and how to say it. In this post we highlight some valuable tips and pointers to help you make your pitch perfect.
What PRs and brands are looking for…
Well, the one thing they’re most certainly not looking for is another begging letter or a ‘hey, I exist’!
PR and brands can receive hundreds of pitches from influencers every week. Most are generally very receptive to direct pitches, if only because it demonstrates initiative and enthusiasm on the blogger’s part, but sadly, this alone, isn’t going to be enough to win you a ‘yes’ vote, the key is in the sell-in.
Where to begin…
Think of it a little like a job proposition, you’ve got an awesome CV – Pitch Pack™– now all you need…
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Non-disclosure of paid commercial content is considered illegal under Consumer Protection law. In both the UK and US, efforts are being made to step-up enforcement.
In the UK, this enforcement is upheld by the Competition and Markets Authority (CAM), whilst in the US it’s upheld by the Federal Trade Commission.
The UK’s Committee of Advertising Practice (CAP) ‘Code of Conduct’ aims to help both practitioners and influencers navigate the murky world of promoted posts.
The issue addressed by all of these bodies is that of disclosure; ensuring that audiences can easily distinguish paid content from owned content.
Paid Content – Typically paid content will take the form of advertising, sponsorship or ‘in kind’…
Advertising = A brand / business assumes complete editorial control in return for payment
Sponsorship = A brand / business assumes partial editorial control in return for payment
In Kind = A brand…
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Llangollen Railway Photo: Angela Ferguson
We Are Chester’s Sophie Francis tells us about an event happening at Llangollen Railway this weekend, including some fascinating photos of Chester Station back in the 1960s. Photos of Llangollen Railway courtesy of Angela Ferguson.
Llangollen Railway will be playing host to a number of guest engines during their annual Spring Steam Gala – Along Birkenhead lines – this weekend.
The locomotives featured tomorrow (Saturday) and Sunday have been chosen specifically to represent classes of engines that would have run on the Great Western Railways Northern Trunk Route.
This year marks 50 years since the end of the Paddington to Woodside Express service.
Chester City was an important junction on the GWR northern route to Birkenhead. During the gala the railway will be displaying photographs of Chester Station during the 60s.
A long lost steam locomotive which spent its final days around Birkenhead 50…
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Happy New Year!
We’ve got some fantastic shows coming up this month at the Pavilion Theatre, here’s a taste of what we’ve got on.
The Buddy Holly Story
Monday 6th February @ 7:30pm & Tuesday 7th February, 2017 @ 2:30pm & 7:30pm
Performance: Monday 6th February @ 7:30pm, Tuesday 7th February @ 2:30pm & 7:30pm
Ticket Prices: Monday Evening £22.50, Tuesday Matinee £21, Tuesday Evening £24.50 concessions £1 off
Seen by over 22 million people worldwide
Book now for the most successful rock and roll show of all time!
“The show you will never forget”
“Joyous! I love this show”
This sensational multi award winning West End show returns to the Rhyl Pavilion!
Forget feel good, Buddy – The Buddy Holly Story is FEEL GREAT! Experience the drama, passion and excitement as a cast of phenomenally talented actors and musicians tell Buddy Holly’s story, from his…
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Yes I know it’s been a while since I posted anything up here, but 2017 was a pretty busy year, not only did my Blazing Minds blog become even more popular, but I also spent a lot more time behind the scenes on projects with the Canned Media production company.
All this film work led to me starting a new blog that is mainly for the work that I do with them and so as it was for me, I have to grab my name as a domain (karenwoodham.co.uk), as you do.
2016 was a rush, with so much going, I’ve had the chance to photograph some amazing people such as Brian Blessed during is stage time at the Sci-Fi Weekender in March, got the chance to have a new Alfa Romeo for the weekend at Wales Comic Con and also got the chance to work with Steve Arnold (Coronation Street, Evicted) and Jonny Dixon (Boy Meets Girl, Evicted).
After all the excitement came to a lull in December and the time that being self-employed is possibly one of the worse things to be during the Christmas holidays. The moment when it all becomes a time of, “no work, no pay” and this is a time that is so hard to get through.
All the bills have all come at once and over Christmas, with no money in the back and none coming in until the end of this week, no food in cupboards and no fuel in the car, it’s a time of the new year that really puts a dampener on the whole, “let’s all get excited for 2017!”.
So all that I am now hoping is that the rest of the year perks up after this rather atrocious lull during Christmas/New Year, yes I will be in work for a couple of days this week, but then it’s another week off after and yes you guessed it, no work = no pay!
Fingers crossed that 2017 is going to be THE year for a steady income. Laters folks.
Last weekend marked the fifth North Wales Pride at Hendre Hall in Bangor and it is currently the only welsh pride event north of Swansea and Cardiff. In the north, we are a world away from Cardiff and it is quicker and easier to get to London than it is our own capital. This separation is reflected in the the lack of services on offer to the LGBT community in rural North Walian towns and villages.
Like all other pride events, North Wales Pride is primarily a celebration but it also provides a place for people to network with and get advice from a range of LGBT service providers such as Stonewall Cymru, The Terrence Higgins Trust, VIVA LGBT youth group, Wipe Out Transphobia, MESMAC and North Wales Police Diversity Unit. For LGBT people living in rural North Wales, physical access to these services is extremely limited and the event…
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We have plenty of shows on offer this month, here’s just a taste of what’s coming up.
All Folk’d Up
Wednesday 8th June, 2016 @ 7:30pm
Ticket Prices: £17.50 concessions £1 off (f)
Introducing the most exciting young Irish band to appear in a generation!
With their sound rooted deep in Irish Folk and Celtic Rock, All Folk’d Up take you on a fabulous journey into the depths of traditional Irish Music and American Folk as well as Rock and Modern Classics.
This 5 piece band have already made a name for themselves, touring the Length and Breadth of Ireland and NOW! they finally embark on their first ever UK Theatre Tour, in the Spring 2016.
For further details and ‘The Live Sessions’ video showreel check out www.allfolkdup.com
Mad About The Musicals – 10th Anniversary
Friday 10th June, 2016 @ 7:30pm
Ticket Prices: £25 concessions £2 off (f)
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Ian Puleston-Davies Photo: Angela Ferguson
It’s not every day that you get to meet an actor and writer who is recognised across the land and indeed across a number of other lands, including Canada and New Zealand.
We Are Chester chat to Chester-based actor Ian Puleston-Davies about his current and future projects and what he thinks of the place he calls home.
Ian, who was born and brought up in North Wales, is well known for playing a dazzling range of on screen roles, the latest of which saw him play a multiple murder suspect in ITV crime drama Marcella.
Other roles have ranged from builder Owen Armstrong in Coronation Street and Lagrathorn in ITV costume drama Beowulf to the slightly surreal role of the voice of King Thistle in children’s show Ben and Holly’s Little Kingdom.
He’ll be on our screens again later this year with detective drama Maigret and he’ll also be jetting…
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Many of you that follow my award-winning website, Blazing Minds, will know that for many years I have been reviewing events, movies, working with some great celebs and photographing them as well.
You may have also seen me mention in a few articles that I have been working Behind The Scenes on a few upcoming movies.
I’m now pleased to announce that after working on several projects, I am now listed on IMDB and have also moved in to the world of film making with my first major credit (for me anyway) of Assistant Director on Dene Michael’s new video for his song “Hold Me Know”.
Don’t worry, I’m still going to be doing a lot of work with Blazing Minds and keeping that going for your entertainment needs.
So I would love it if you could all stop by another Twitter I have for this movie in to film making and give it a follow, @KarenNWoodham.